Making things look expensive
Specifically, Andrew loves photographing “little things that aren’t very expensive – but that I can make look expensive.”
For Andrew, the pleasure comes in refining his lighting techniques to give the appearance of luxury and exclusivity to products that in fact cost next to nothing.
When not shooting for clients or working in his studio on product images, Andrew loves to get out and do some street photography. For that, he loves his old Fuji X-E2 with a 35mm F1.4 lens.
Andrew loves new gear, too, but is insistent that you don’t need to break the bank to progress as a photographer.
“You don’t need to spend £20,000 on a camera unless you need the resolution because you’re going to blow your photos up to an enormous size,” he says.